The effectiveness of digital media content creation on social media sites in enhancing national reconciliation efforts in Libya "Field Study"

Abstract

The study aimed to reveal the methods of creating digital content on social media sites in Libya, and the challenges facing the digital content industry on social media sites to promote national reconciliation in Libya. This study is considered a descriptive study that relies on one of its types, which is the survey method. This study relied on a simple random sample consisting of (446) individuals from social media users. The researchers relied on the questionnaire tool as the main tool for the study. The researchers relied on the theory of technological determinism. The study reached a set of results, the most important of which are: The answers of the sample members about the importance of employing the digital media content industry on social media sites in the field of national reconciliation, where the answers of the respondents were to enhance the sense of belonging and Libyan national identity, at a rate of (92.1%). The digital media content of social media sites can be employed to some extent effectively to promote national reconciliation at a rate of (69.5%). How can the digital content industry play an important role in promoting national reconciliation in Libya, as the results indicate that they are neutral on the phrase (creating digital platforms for dialogue and understanding between different societal groups.) At a rate of (41.3%), and the study recommends working to benefit from digital media content creators in supporting national reconciliation efforts in Libya, by providing diverse content that is in line with the call for reconciliation, reconciliation, and unity, and that ensures reaching consensus among Libyans.