The Semiotics of Visual Discourse
DOI:
https://doi.org/10.36602/famj.2016.3.3Keywords:
Semiotics, Discourse, VisualAbstract
Visual discourse holds a significant place in visual and artistic studies, as it is a pictorial art form that employs images for communication and transmission on one hand, and to influence the audience on the other. It encompasses a wide range of concepts, including its artistic and aesthetic mechanisms. Its artistic, aesthetic, semantic, and descriptive standards vary, especially when linked to semiotics and interpretation, which generate multiple meanings and concepts. Therefore, the researcher sheds light on the importance of image formation and its relationship with reality within the components of semiotics—icon, index, and symbol—according to syntactic and semantic rules. The researcher distinguishes between rhetorical and visual images through the elements of cinematic language that contribute to enriching and interpreting visual discourse.