The reality of employing artificial intelligence applications in producing media content in Yemeni media institutions - a field study on a sample of producers and preparers

Abstract

 The aim of the research is to reveal the reality of employing artificial intelligence applications in media production in Yemeni media institutions, identify the most prominent obstacles facing Yemeni media institutions in benefiting from artificial intelligence applications in media production, and find out if there are statistically significant differences attributed to variables: gender, type of institution, experience, age. The descriptive approach was used, and the questionnaire was also used, which was distributed to an intentional sample of producers and preparers in media institutions (channels, radios, newspapers) number (123), and the research revealed a low reality and poor utilization of artificial intelligence applications in Yemeni media institutions, whether in the production of visual content, readable content, Audible content or overlapping content. The results also showed that there are a number of obstacles faced by Yemeni media organizations in their quest to benefit from artificial intelligence applications, most notably: The lack of awareness of the importance of artificial intelligence, the scarcity of training and qualification for workers in media organizations, and the fear of this new technology either because it will replace humans, or because it falsifies facts, or because it violates privacy, the results also showed that there are differences due to the gender variable on the axis of readable content in favor of males, and there are differences due to the type of institution variable in the axis of Audible content in favor of broadcasters, while there are no differences due to the experience variable, as for the age variable, the results showed there are differences in favor of the age group less than 30 years.