The Effectiveness of Administrative Planning for Public Relations in Developing Work Methods within Government Institutions in Libya: "A Case Study of the Ministry of Higher Education and Scientific Research

Abstract

This study aimed to identify the role of administrative planning for Public Relations in developing work methods within government institutions in the Ministry of Higher Education and Scientific Research in the Eastern Province. This is considered The study is a qualitative study, relying on the descriptive qualitative approach. The study community consists of all employees, including administrators, department heads, and department directors, at the Ministry of Higher Education and Scientific Research, numbering 80. an employee, male and female, in the above-mentioned institution, where the study relied on the interview tool in collecting data, and the study reached a set of results that can be concluded in: The results of the study confirmed that administrative planning for Public Relations  is the primary basis for the success of any institution . Administrative planning also contributes to improving the quality of administrative work and developing methods for accomplishing administrative tasks assigned to employees. The results also prove the importance of digital management for Public Relations in the success of administrative planning plans and strategies at present and in the future. To keep pace with advanced nations in this field, the researcher finally concluded a set of recommendations that may contribute to strengthening future studies and increasing institutional awareness of the importance of administrative planning for Public Relations  to success of administrative work